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Prada 360°: Prada Epicenter Tokyo

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Experience the #Prada World with new eyes.
Almost concurrently with the opening of the New York Epicenter, Prada embarked on its second in Tokyo with the Swiss architects Herzog & de Meuron. The six-story stand-alone building, situated in the Aoyama district, is one of the most distinctive works of architecture in Tokyo.
The green glass façade bulges from a diagonal grid that forms its structural skin. Inside the building houses retail floors, lounges, and event spaces.
Prada Aoyama Tokyo is the first building by Herzog & de Meuron in which the structure, space, and façade form a single unit. The vertical cores, the horizontal tubes, the floor slabs, and the façade grilles define the space but at the same time provide the structure and the façade.


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Sophisticated and trendsetting, Prada’s inspiring concept of uncompromised quality and constant innovation has endured from 1913, when Mario Prada, Miuccia Prada’s grandfather, opened a shop of luxury goods in the Galleria Vittorio Emanuele in Milan. The search for rare and valuable materials and sophisticated manufacturing techniques is part of Prada’s DNA.
Prada official pages: http://twitter.com/prada http://instagram.com/prada http://store.prada.com
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